Its end, announced in 2016, was a muddled one: Was Vine mismanaged by Twitter, its parent company? Did it fail to support its most popular users? Did its novelty wear off? All of the above? It was imitated by much larger competitors and, in death, served as a template for a new, similarly puzzling and even more powerful generation of short-form video apps. It cultivated memes that might have been dismissed as inside jokes if not for their tendency to flourish outside the app. ![]() Its musical whims warped the music industry. It turned everyday people into stars on other platforms and beyond. ![]() ![]() Vine, the short-form video app introduced in 2012, died as it lived: confusing people who didn’t use it, even as evidence of its influence surrounded them.
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